event branding for sport
We are working with the West Indies Cricket Board, creating new brand identities for all their domestic competitions.
Using a strategic approach based around the distinctive West Indies shield, we have developed the branding for each event, including the Regional Super50 one-day competition, which we also renamed.
The new event brand was implemented across all promotional material, team clothing, stadium dressing and TV ident, website and social media.
ESPN Caribbean televised live the two semi-final and final matches from Guyana National Stadium in Providence.
Other identities created as part of the new suite of domestic competitions for the WICB include the Caribbean T20, Regional 4 Day, Women's Super 50, Women's Twenty20, Beach Cricket, Regional Under 15, Regional Under 17 and Regional Under 19.
The next domestic competition is the Caribbean T20 which begins on the 9th January 2012 http://ct20.windiescricket.com/fixtures
Client: West Indies Cricket Board
Based: Antigua
Client Since: 2010
Major Projects: Sponsorship Collateral, Domestic Event Branding, HR Material, Brand Guidelines
To watch the Super50 promo click here
To watch the CaribbeanT20 promo click here
